What is a visual identity?

In addition to our expertise in UI design, we offer the creation of a distinctive visual identity, including a memorable logo and a personalized graphic charter to strengthen your online presence. From designing the logo to the graphic charter, as well as art direction for the web and UI mockups, our goal is to provide you with a turnkey project.

Furthermore, we are able to refresh and revitalize an existing logo, bringing it a touch of modernity and elegance. We can also adapt the appearance of your logo so it reflects the new artistic direction envisioned in our other services, thus ensuring optimal visual consistency across all your media. Our team will do everything to bring your vision to life and offer you a comprehensive solution for your graphic design needs.

Discover our overview

Discover a brief overview of the deliverable we are making available to you. This summary provides an initial partial view of the result, and it can be fully tailored to your preferences.

An objective dedicated to each aspect of creating your identity

Through the following objectives that we present to you below, accomplish these five essential steps to redefine your visual identity:

Creating a memorable image

We aim to design a logo and a visual identity that capture the attention of your target audience and leave a lasting impression.

Differentiation from the competition

Our goal is to help you stand out from your competitors by developing a unique visual identity that reflects your values and value proposition.

Modernization of existing systems

If you already have a logo, we can work to modernize it so that it remains current and appealing, in line with market trends.

Adaptation to the new artistic direction

We can adjust the appearance of your visual identity to ensure it aligns with your company's new artistic direction, thus guaranteeing a unified image across all platforms.

Integrated Visual Identity Management

An essential advantage is that we handle the art direction, UI mockup, and the creation or revamping of your logo. This means you have a comprehensive partner for all your design needs, ensuring optimal visual consistency and flawless execution of your visual identity across all fronts.

When to create a visual identity

The optimal time to create or revitalize a visual identity is at the very beginning of the design process. At bluedrop.fr, we integrate this essential step directly into the art direction phase, focused on UI and web design, which we split into two parts for this special occasion.

The first part of art direction is dedicated to defining your company’s vision and values, while designing or modernizing your visual identity to reflect this vision. The logo, colors, typography, and other key elements are meticulously developed to ensure exemplary visual consistency.

The second part of art direction involves integrating this visual identity into your entire project, ensuring optimal visual consistency within the UI. By collaborating with our studio from the very start, you ensure a strong visual identity, perfectly aligned with your vision, for maximum impact in your web project.

Do you have a project?
Let’s talk about it!

Your project

Visual identity