Union & NGO
User experience audit
User experience auditing involves analyzing the experience a user has on a website, a mobile application, business software, etc.
User experience audit, but what else?
The user experience audit (UX audit for insiders) aims to evaluate the user experience of a website by analyzing its interface, content, and features. This essential step serves several purposes:
- Identify the strengths and weaknesses of the user experience
- Provide recommendations to improve the user experience
- Improve user satisfaction
- Increase the conversion rate
- Reduce the bounce rate
- Boost the website's visibility on search engines
During this step, our UX designers analyze several key aspects of the user experience such as site usability, flow, clarity of information, consistency of the interface, and accessibility.
Evaluation criteria used
Our UX audit is based either on Bastien and Scapin’s criteria or Nielsen’s, depending on the project. These criteria are internationally recognized as the most relevant for evaluating user experience since they have been studied and are scientifically validated.
Bastien and Scapin
The Bastien and Scapin criteria are based on an analysis of the tasks that users need to perform on a website. They help identify areas for improvement that can make these tasks easier and more efficient.
Nielsen
The Nielsen criteria are based on an analysis of UX principles. They help identify areas for improvement that can make a website more intuitive and enjoyable to use.
Discover our overview
Discover a brief overview of the deliverable we are providing for you. This summary offers an initial partial view of the result and is fully adaptable to your preferences.
When to conduct a UX audit
A UX audit can be conducted at any time, but it is generally recommended in the following cases:
- When launching a new website: a UX audit can help you identify areas for improvement before your website goes live.
- When redesigning a website: a UX audit can help you identify the strengths and weaknesses of the old website and offer recommendations for the new version.
- When you notice a decrease in user satisfaction: a UX audit can help you identify the causes of this decline and suggest solutions to improve it.
- When you want to improve your website's conversion rate or bounce rate: a UX audit can help you identify obstacles that prevent users from achieving their goals on your website.
In general, it is recommended to conduct a UX audit every 2 to 3 years to ensure that your website still meets the needs of your users.
What does this actually look like in practice?
Check out our case study!
