STEF Group
The Stef group asked us to redesign its platform of websites, which consists of two types of sites: its corporate site and its country sites. Stef is the European leader in temperature-controlled transport and logistics. Present in 8 European countries, the group ensures the food supply of millions of people and supports its clients in winning new markets.
Main photo: © STEF - © OBO/Clandoeil.fr
Our missions
- UX design
- UI design
- Drupal Development
- Back-office customization
- Maintenance
Project challenges
- Standardize Stef's online presence between the group website and the country websites;
- Generate traffic and leads;
- Recruit;
- Make the contribution experience more flexible and easier;
- Implement multilingualism (one website per country where STEF is present).
At the heart of the user experience, a challenge
How can the corporate site and the country sites, which have different objectives, be coordinated? The corporate site stef.com showcases the group’s activities at the European level and is aimed primarily at investors and the media. The country sites, on the other hand, target prospects and job applicants.
Graphical interfaces serving brand image
- Creation of a design system: a library of ready-to-use graphic components to facilitate the website’s evolution over time and the client’s autonomy.
- Revamp and expansion of the visual identity with a color palette that goes beyond the cold territory (blues) to explore those of the agri-food sector and a local approach (salmon, yellow, green).
- Creation of custom illustrations for a unique graphic style.
A tailored contribution experience
- Implementation of the Drupal Layout Paragraphs module, which makes it easy to create layouts from the back office. It gives contributors a certain degree of guided independence.
- Customization of the look and feel of the back office and the module to make it more intuitive, for example by creating custom illustrations to represent each paragraph.
Teams that listen
Redesign of the STEF Group's Drupal site platform: contributor experience in the spotlight
Feedback from the Stef group
“We chose bluedrop.fr to design, produce, and maintain the STEF Group’s website platform. This key project for our digital presence went smoothly, and the result fully meets our expectations. The user and contributor experience on our new platform is a real step forward. The expertise in Drupal of bluedrop.fr and the professionalism of the development teams were the keys to this success.”
