The bluedrop.fr agency and Polyvia have been working together for several years on Polyvia's digital environment (polyvia.fr, emploi-plasturgie.org, polyvia-formation.fr). We supported the union in organizing the redesign, revamping user journeys, and assisting the project teams in their efforts to specify the functionalities of the future site.
Strategic Objectives of the Redesign
The main aim of the project focused on the care given to union member users. The Drupal platform now offers operational information, services, and brings Polyvia experts closer to users.
In addition to providing qualified information to companies in the sector, the polyvia.fr site serves as a catalyst for membership growth (acquisition) and promotes complementary offers from ViaIndustries and Polyvia Formation.
Operational objectives:
- Make visible the "market hubs" offer;
- Track the evolution of Polyvia's services;
- Provide members with a better information search experience;
- Reintegrate the features of the abandoned plastinforme.fr tool (a site for ads and information about plastic materials);
- Strengthen communications regarding "public affairs," a core union mission;
- Grow Polyvia’s brand recognition and win over new users.
Although the redesign goals were ambitious, much attention was paid to members, users logged into the site.
Scope of Our Involvement
We took charge of:
- UX support before the redesign;
- UI design deployment with Polyvia’s new visual guidelines;
- Technical development and frontend integration;
- SEO optimization;
- Performance-related configuration settings;
- Content migration;
- Go-live launch.
We currently provide preventive and ongoing maintenance for the platform.
UX Support
A Workshop with the Union’s Buyers in Lyon
We suggested organizing a user workshop during the "Material Purchases" event hosted by Polyvia to take advantage of the large number of buyers present. The aim of the workshop was to gather needs and directly question users through an interactive quiz.
We used the tool Wooclap, which allows for a series of questions in various formats and displays results live on a projection screen. Participants could respond via their mobile phones or computers. The group included 75 participants (the number of users who took part), representing the site’s future target users.
Thanks to the answers, we were able to consider buyers’ real priorities. A final oral Q&A session also highlighted new needs regarding certain features.
The Next Steps in UX Support
Continued UX design took place between our design team and the union’s project team, mostly remotely. Workshops, often using the Design Studio approach, made it possible to cover:
- Wireframe design;
- Review of user journeys;
- Technical feasibility of new features;
- Site functional specifications.
UI Deployment
The deployment of interface mockups led to many desktop and mobile designs. This also allowed for updates to the Union’s Design System, which can be used for future digital tool rollouts.
Functional and Technical Scope
- Provision of a monolithic Drupal 9 architecture, following standards and the multi-site instance shared with emploi-pasturgie.org;
- Full migration of content from the former platform (users, content, files);
- Advanced content management and a library of paragraphs/blocks;
- Creation of multiple connected spaces with different content and tabs in each space;
- Advanced search powered by Search API Solr, with autocomplete and faceted filtering, including in the members’ area;
- Granular permission management for content types and different spaces;
- Development of multiple connectors, notably to the union’s CRM;
- Automated generation of multiple newsletters at set intervals;
- SEO optimization.
Result
Mainly tailored to its members, the new Polyvia site has become an important tool and a constant link between the union, market information, and industry professionals. Now, the focus is on continuous improvement of services and their assessment.
Go-live: November 10, 2022.
Case study: Polyvia
URL: https://www.polyvia.fr/
