UX/UI design

Psychology applied to design

Published on 27 June 2019
Photo applied psychology in design
Discover 8 illustrated psychology principles that are important to know for designing interfaces and optimizing user experience!

Introduction

It is sometimes difficult to make choices and justify them when designing an interface. You hesitate, you doubt yourself, you make mistakes... But what if I told you that some knowledge of psychology could help you overcome your difficulties? In fact, understanding how a design is perceived by users can help you make the right choices and optimize the user experience of your interfaces!

At Bluedrop, we are convinced that psychology can be helpful in UX Design and in Design more generally. To prove it to you—and since a picture is often worth a thousand words—we have prepared 8 principles of psychology as illustrations, each with an explanation of the concept and how to apply it when designing your interfaces!

Let’s go!

1- Fitts’s Law

2- Serial Position Effects

3- Hick’s Law

4- Jakob’s Law

5- Affordance

6- Mere Exposure Effect

7- Miller’s Law

8- The Von Restorff Effect

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